About Us

Founded in 2015, SoLa Impact’s mission is to deliver superior financial returns by driving positive social change in America’s toughest neighborhoods. With the thesis that a company could “do good” not only because it was the right thing to do, but because it made sense financially, SoLa Impact has grown from “2 guys in a garage” to over 100 employees. Using a data-driven approach to its investment strategy as well as all social impact initiatives, SoLa Impact has become LA’s largest Section 8 landlord and was recently named the Nation’s Leading Opportunity Zone Fund with an Urban Focus by Forbes Magazine.

Leadership Team

Martin Muoto

Chief Executive Officer, Founder/Managing Partner

Gray Lusk

Co-Founder/Operating Partner

Sherri Francois

Chief Impact Officer

Brandi Popovich

VP of Talent Acquisitions

Sheldon Powell

VP of Development and Partnerships

Josh Oppenhuis

Director of Development Special Projects

Joe El Rady

Vice President of Finance

Jessica Coffey

Director of Human Resources

Bill O’Neil

Director of Capital Markets

Ekta Naik

Director of Development

Malcolm Rivera

Director of Property Management

Mike Mahurin

General Counsel & Chief Compliance Officer

Our Teams


Acquisitions and Development

asset management


property management

social impact