Doing well by doing good
SoLa’s business model was built on a foundation of using data-driven social impact to effect positive change in our community. Our mission of “Doing Well by Doing Good ” is accomplished through our focus on four key pillars that we believe will have the largest impact specifically in South Los Angeles:
- A “Housing First” approach to address the homelessness crisis
- Catalyze economic development through jobs created in South LA Opportunity Zones
- Education and access to opportunity for youth
- To extend our resources and increase our effectiveness, SoLa continues to deepen and broaden our partnerships with 40+ reputable nonprofits, government agencies, and community organizations
Social Impact
SoLa’s Key Pillars

Homelessness Prevention
At the onboarding of each tenant, our Social Impact team conducts an assessment to help connect tenants with needed support services, preventing our formerly homeless tenants from ending up back on the street. SoLa offers a long-term, sustainable solution.
- Provide housing and supportive services through our partner agencies to those who are currently experiencing homelessness
- Currently own 1,500 affordable units
- 1,500 high-quality affordable units will be built or rehabbed over the next 2-3 years
- $30 million spent on improvements to properties
- 2/3rds of our tenants receive subsidies; out-of-pocket rents average less than $500
- Developed a home for Transitional Age Youth
Economic Development & Job Creation
SoLa has purchased 100,000 sq ft of commercial space to launch “The Beehive”, the nation’s first campus for Opportunity Zone businesses to facilitate the creation of jobs in the area.
- Development of OZ Campus will bring 700+ jobs to South LA by 2021
- The Beehive campus will serve as an incubator for organizations that offer local, skilled jobs – including vocational training
- SoLa prioritizes investment in local businesses that are minority and female-owned, and that have ongoing and long-term potential to further employ and serve these target populations
- 300+ construction and maintenance jobs created by SoLa
- 11 businesses operate in SoLa owned commercial spaces
- 30% of SoLa’s employees are from the South LA community; 70% of contractors


Access to Education and Opportunity
We believe if you can see it, you can be it! SoLa aims to inspire South Los Angeles youth to see possibility in their lives by providing new learning experiences and opportunities.
- Over 300 South LA youth have participated in SoLa programs, introducing them to various careers and opportunities
- SoLa annually awards approximately $100,000 in college scholarships. View our 2019 SoLa Scholarship Ceremony video here
- SoLa provides financial literacy, tech education programs, college readiness, and career and entrepreneurship development to tenants and youth in the community. Learn more about our 501(c)(3) The SoLa I CAN Foundation here
- SoLa’s Tech and Entrepreneurship Development Center will be our community’s Tech YMCA which will help young people secure technology jobs in LA’s $92 billion annual technology market
Community Engagement
Community engagement and public-private partnerships are critical to successful community revitalization efforts.
- SoLa continues to engage local leaders in prioritizing projects with high community impact
- Currently developing 18 ground-up projects with over 50,000 sq ft of open community space
- Over 40 partnerships with local nonprofits (some as tenants)
- SoLa convenes stakeholders, nonprofit partners, and local officials once per quarter in a forum called “Collective Impact”, during which the group discusses the challenges faced by other agencies and how the group might work together to advance solutions

